Chapter 11


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I would like to highlight a few takeaways from this book. The cloud is a powerful tool. Leverage it. It will work as a force multiplier to give your idea a solid chance at succeeding. Data is valuable. Collect it and learn to build products from it. AI and machine learning is how you spin data into gold. No matter what business you’re in, think about the software capabilities you could develop. This will be your key to greater success. In the end, if you’re not a software company, you’ll eventually be irrelevant.

While researching the Spotify Google Cloud story I came across this comment in a thread on the popular technology news site Hacker News (latchkey) “My business is a heavy GC user ...] and I couldn’t imagine achieving what we have achieved in such a short amount of time on any other platform. We ...] started at zero and shipped our product in 3 months on what is effectively an infinitely auto-scalable platform where we don’t have to do any devops or carry a pager. I’d much rather work on features than chores. =) 4 months later and we’ve had profitable growth and zero downtime (knock on wood) and we’re hiring. Thanks Google!” it was stories like that along with my own experience with building on the Google Cloud that lead to me writing of this book.

Although I’ve focused on the Google Cloud Platform, there are two other very successful cloud platforms available: Amazon Web Services and Microsoft Azure. I didn’t address these platforms in this book because I wanted to keep the book actionable and a little opinionated. I think highly of these other cloud platforms. They’re great choices for you to build on. However, I don’t have the same deep expertise and personal experience with these platforms that I have with the Google Cloud.

I consider the Google Cloud special because of Google’s focus on providing fully managed solutions and building abstractions that minimize overhead and allow developers to focus on what matters most. The ability of managed services to simplify what behind the scenes is amazingly complex takes us towards a world where the cloud will be more accessible to a larger and less technical audience.

I’ve been involved in software development and startups for many years. I’ve constantly refined my views on how software products should be built. I learned how Silicon Valley builds technology through my experience at LinkedIn, but I’ve also learned a lot from late-night conversations with some of the smartest engineers, data scientists, and product people I’ve had the pleasure of knowing.

I’ve done my best in this book to highlight some of the key trends that are emerging in the world of technology products. Software is taking over the world and is getting more complex along the way. The cloud helps us manage this complexity and minimize risk, and it allows us to continue building better software.

Complexity can work as a barrier to innovation. The cloud works to make software more democratic, meaning small passionate teams can now complete with the Goliaths. It gives your idea a chance to stand its ground against anything. The cloud makes the world a better place by making technology more accessible to everyone.

I will consider this book a success if it inspired you to go out and adopt the cloud, to rethink how data can be a driver of growth and success for your products, and to retool yourself and your organization for a brighter AI-powered future.


  1. SE-Radio Episode 246: John Wilkes on Borg and Kubernetes
  2. How Google Remade the Computer Science Researcher
  3. Episode 216: Adrian Cockcroft on the Modern Cloud-based Platform
  4. ****Return of the Borg: How Twitter Rebuilt Google’s Secret Weapon
  5. Not If, But How — When Technology is Inevitable  ]{.Apple-converted-space}
  6. a16z Podcast: The Cloud and The Public Sector  ]{.Apple-converted-space}
  7. a16z Podcast: The Future of Software Development
  8. a16z Podcast: Data Down on the Farm
  9. AI, Deep Learning, and Machine Learning: A Primer
  10. CI&T uses Google Cloud Platform to power the Coca-Cola “Happiness Flag” unveiled on the pitch at the opening match of the 2014 FIFA World Cup™
  11. Pulse: In the Apple Hall of Fame
  12. Measuring GDP in a ‘Softwarized’ World & the TAM Dilemma
  13. Gregs Ramblings
  14. Tino Tereshko on Twitter
  15. Case study: How Safari Books Online uses BigQuery for Business Intelligence
  16. Redbus: Analyzes Faster - Google BigQuery
  17. Integrating Google Analytics Premium and BigQuery Improves Efficiency for Skyscanner
  18. Security and Compliance on the Google Cloud Platform
  19. Google Security Whitepaper
  20. Google’s new wind power deal shows real corporate leadership
  21. Going With the Flow: Google’s Secret Switch to the Next Wave of Networking
  22. How Google Invented an Amazing Datacenter Network Only They Could Create
  23. Software Defined Networking at Scale
  24. Gigaom | Google launches Andromeda, a software defined network underlying its cloud
  25. Google’s experience with Software Defined Network Function Virtualization at Scale]{.s2}](
  26. Google’s secretive Omega tech just like living thing*living*omega_cloud/](
  27. Google Cloud Platform touts investments in security, data centers, and containers
  28. Security by Google
  29. Google security white paper
  30. Privacy & security in Google Cloud Platform
  31. Google Remakes Online Empire With ‘Colossus’
  32. Exclusive: Inside Google Spanner, the Largest Single Database on Earth
  33. Google Research Publication: Spanner
  34. Future proof by building in the Google Cloud
  35. Spotify is moving to Google’s cloud platform
  36. Announcing Spotify Infrastructure’s Googley Future
  37. Security in Google Cloud Platform
  38. ]{.s3}Bing and Google Agree: Slow Pages Lose Users
  39. Managing Machines at Spotify
  40. Hacker News GCP Quote
  41. By the numbers: How Google Compute Engine stacks up
  42. Snapchat’s Explosive Growth Among Teens And Millennials Means It’s Emerging As A Powerful Brand Platform
  43. Google App Engine: Can GAE handle DDOS attack?
  44. BigQuery at WePay
  45. Financial services firm processes 25 billion stock market events per hour with Google Cloud Bigtable
  46. Painless container management with GKE & Kubernetes]{.s4}](]{.s3}
  47. The Business Implications of Machine Learning
  48. The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire
  49. Google’s Cloud Investments are Finally Starting to Pay Off
  50. The democratization of big data is a big win for democracy
  51. Spotify’s Event Delivery – The Road to the Cloud
  52. Accelerating breakthroughs in understanding autism with Google Cloud Platform
  53. DNA Stack
  54. Philips makes lighting interactive using Google Cloud Platform
  55. Redbus: Analyzes Faster - Google BigQuery
  56. Case study: How Safari Books Online uses BigQuery for Business Intelligence
  57. Powering real time fraud detection with BigQuery
  58. Google App Engine Blog: How App Engine served the Humble Indie Bundle
  59. Backflip Studios scales mobile games with Google Cloud Platform
  60. ‘Pokémon GO’ Is About To Surpass Twitter In Daily Active Users On Android
  61. Google Sprints Ahead in AI Building Blocks, Leaving Rivals Wary
  62. How Nomanini scaled from 1 release per month to 6 releases per day with GCP
  63. Nomanini takes Africa by Storm Thanks to Google Cloud Platform
  64. Encryption at Rest in Google Cloud Platform
  65. Alibaba to help more foreign tech suppliers enter China through cloud computing initiative
  66. Descartes Labs monitors planet Earth’s resources with Google Compute Engine
  67. Evernote’s Future Is in the Cloud
  68. What if you could run the same, everywhere?
  69. Google Just Rescued This Blogger From a Hacking Attack
  70. Bringing Pokémon GO to life on Google Cloud

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