Chapter 11

Afterword

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I would like to highlight a few takeaways from this book. The cloud is a powerful tool. Leverage it. It will work as a force multiplier to give your idea a solid chance at succeeding. Data is valuable. Collect it and learn to build products from it. AI and machine learning is how you spin data into gold. No matter what business you’re in, think about the software capabilities you could develop. This will be your key to greater success. In the end, if you’re not a software company, you’ll eventually be irrelevant.

While researching the Spotify Google Cloud story I came across this comment in a thread on the popular technology news site Hacker News (latchkey) “My business is a heavy GC user ...] and I couldn’t imagine achieving what we have achieved in such a short amount of time on any other platform. We ...] started at zero and shipped our product in 3 months on what is effectively an infinitely auto-scalable platform where we don’t have to do any devops or carry a pager. I’d much rather work on features than chores. =) 4 months later and we’ve had profitable growth and zero downtime (knock on wood) and we’re hiring. Thanks Google!” it was stories like that along with my own experience with building on the Google Cloud that lead to me writing of this book.

Although I’ve focused on the Google Cloud Platform, there are two other very successful cloud platforms available: Amazon Web Services and Microsoft Azure. I didn’t address these platforms in this book because I wanted to keep the book actionable and a little opinionated. I think highly of these other cloud platforms. They’re great choices for you to build on. However, I don’t have the same deep expertise and personal experience with these platforms that I have with the Google Cloud.

I consider the Google Cloud special because of Google’s focus on providing fully managed solutions and building abstractions that minimize overhead and allow developers to focus on what matters most. The ability of managed services to simplify what behind the scenes is amazingly complex takes us towards a world where the cloud will be more accessible to a larger and less technical audience.

I’ve been involved in software development and startups for many years. I’ve constantly refined my views on how software products should be built. I learned how Silicon Valley builds technology through my experience at LinkedIn, but I’ve also learned a lot from late-night conversations with some of the smartest engineers, data scientists, and product people I’ve had the pleasure of knowing.

I’ve done my best in this book to highlight some of the key trends that are emerging in the world of technology products. Software is taking over the world and is getting more complex along the way. The cloud helps us manage this complexity and minimize risk, and it allows us to continue building better software.

Complexity can work as a barrier to innovation. The cloud works to make software more democratic, meaning small passionate teams can now complete with the Goliaths. It gives your idea a chance to stand its ground against anything. The cloud makes the world a better place by making technology more accessible to everyone.

I will consider this book a success if it inspired you to go out and adopt the cloud, to rethink how data can be a driver of growth and success for your products, and to retool yourself and your organization for a brighter AI-powered future.

Notes

  1. SE-Radio Episode 246: John Wilkes on Borg and Kubernetes http://www.se-radio.net/2016/01/se-radio-show-246-john-wilkes-on-borg-and-kubernetes/
  2. How Google Remade the Computer Science Researcher http://www.wired.com/2013/04/google-john-wilkes-new-hackers/
  3. Episode 216: Adrian Cockcroft on the Modern Cloud-based Platform http://traffic.libsyn.com/seradio/SE-Radio216-AdrianCockcroft-ModernCloudBasedPlatform.mp3
  4. ****Return of the Borg: How Twitter Rebuilt Google’s Secret Weapon http://www.wired.com/2013/03/google-borg-twitter-mesos/
  5. Not If, But How — When Technology is Inevitable  ]{.Apple-converted-space}http://a16z.com/2016/06/07/kevin-kelly-inevitable/
  6. a16z Podcast: The Cloud and The Public Sector  ]{.Apple-converted-space}http://a16z.com/2016/05/17/public-sector-global-cloud/
  7. a16z Podcast: The Future of Software Development http://a16z.com/2016/01/05/a16z-podcast-the-future-of-software-development/
  8. a16z Podcast: Data Down on the Farm http://a16z.com/2015/11/24/data-down-on-the-farm/
  9. AI, Deep Learning, and Machine Learning: A Primer http://a16z.com/2016/06/10/ai-deep-learning-machines/
  10. CI&T uses Google Cloud Platform to power the Coca-Cola “Happiness Flag” unveiled on the pitch at the opening match of the 2014 FIFA World Cup™ https://cloudplatform.googleblog.com/2014/06/cit-uses-google-cloud-platform-to-power-the-coca-cola-happiness-flag-unveiled-on-the-pitch-at-the-opening-match-of-the-2014-fifa-world-cup.html
  11. Pulse: In the Apple Hall of Fame https://cloud.google.com/customers/pulse/
  12. Measuring GDP in a ‘Softwarized’ World & the TAM Dilemma https://www.linkedin.com/pulse/measuring-gdp-softwarized-world-tam-dilemma-insead-mba-
  13. Gregs Ramblings https://gregsramblings.com/
  14. Tino Tereshko on Twitter https://twitter.com/thetinot/status/687297825659465728
  15. Case study: How Safari Books Online uses BigQuery for Business Intelligence https://cloud.google.com/bigquery/case-studies/safari-books
  16. Redbus: Analyzes Faster - Google BigQuery https://cloud.google.com/customers/redbus/
  17. Integrating Google Analytics Premium and BigQuery Improves Efficiency for Skyscanner https://www.thinkwithgoogle.com/intl/en-gb/case-studies/integrating-google-analytics-premium-and-bigquery-improves-efficiency-for-skyscanner.html
  18. Security and Compliance on the Google Cloud Platform https://cloud.google.com/security/
  19. Google Security Whitepaper https://cloud.google.com/security/whitepaper
  20. Google’s new wind power deal shows real corporate leadership http://www.greenpeace.org/international/en/news/Blogs/makingwaves/googles-new-wind-power-deal-shows-real-corpor/blog/42294/
  21. Going With the Flow: Google’s Secret Switch to the Next Wave of Networking http://www.wired.com/2012/04/going-with-the-flow-google/
  22. How Google Invented an Amazing Datacenter Network Only They Could Create http://highscalability.com/blog/2015/8/10/how-google-invented-an-amazing-datacenter-network-only-they.html
  23. Software Defined Networking at Scale http://static.googleusercontent.com/media/research.google.com/en//pubs/archive/42948.pdf
  24. Gigaom | Google launches Andromeda, a software defined network underlying its cloud https://gigaom.com/2014/04/02/google-launches-andromeda-a-software-defined-network-underlying-its-cloud/
  25. Google’s experience with Software Defined Network Function Virtualization at Scale https://www.youtube.com/watch?v=n4gOZrUwWmc]{.s2}](https://www.youtube.com/watch?v=n4gOZrUwWmc)
  26. Google’s secretive Omega tech just like living thing http://www.theregister.co.uk/2013/11/04/google*living*omega_cloud/](http://www.theregister.co.uk/2013/11/04/google_living_omega_cloud/)
  27. Google Cloud Platform touts investments in security, data centers, and containershttp://www.zdnet.com/article/google-cloud-platform-touts-investments-in-security-data-centers-and-containers/
  28. Security by Google http://insomnihack.ch/wp-content/uploads/2015/03/nicolas-ruff.pdf
  29. Google security white paper https://cloud.google.com/security/whitepaper
  30. Privacy & security in Google Cloud Platform https://www.youtube.com/watch?v=AC7RJmU8MTQ
  31. Google Remakes Online Empire With ‘Colossus’ http://www.wired.com/2012/07/google-colossus/
  32. Exclusive: Inside Google Spanner, the Largest Single Database on Earth http://www.wired.com/2012/11/google-spanner-time/
  33. Google Research Publication: Spanner http://research.google.com/archive/spanner.html
  34. Future proof by building in the Google Cloud https://medium.com/@wendel.de.witte/future-proof-by-building-in-the-cloud-3c3522b75ed
  35. Spotify is moving to Google’s cloud platform http://www.wired.co.uk/article/spotify-move-to-google-cloud
  36. Announcing Spotify Infrastructure’s Googley Future https://news.spotify.com/us/2016/02/23/announcing-spotify-infrastructures-googley-future/
  37. Security in Google Cloud Platform https://www.youtube.com/watch?v=UYI4Kxx8_Dw
  38. ]{.s3}Bing and Google Agree: Slow Pages Lose Users http://radar.oreilly.com/2009/06/bing-and-google-agree-slow-pag.html
  39. Managing Machines at Spotify https://labs.spotify.com/2016/03/25/managing-machines-at-spotify/
  40. Hacker News GCP Quote https://news.ycombinator.com/item?id=11159840
  41. By the numbers: How Google Compute Engine stacks up https://gigaom.com/2013/03/15/by-the-numbers-how-google-compute-engine-stacks-up-to-amazon-ec2/
  42. Snapchat’s Explosive Growth Among Teens And Millennials Means It’s Emerging As A Powerful Brand Platform http://www.businessinsider.com/a-primer-on-snapchat-and-its-demographics-2014-7
  43. Google App Engine: Can GAE handle DDOS attack? https://www.quora.com/Google-App-Engine-Can-GAE-handle-DDOS-attack
  44. BigQuery at WePay https://wecode.wepay.com/posts/bigquery-wepay
  45. Financial services firm processes 25 billion stock market events per hour with Google Cloud Bigtable https://cloudplatform.googleblog.com/2016/03/financial-services-firm-processes-25-billion-stock-market-events-per-hour-with-Google-Cloud-Bigtable.html
  46. Painless container management with GKE & Kubernetes https://www.youtube.com/watch?v=_xNFt7FsWaA&list=PLIivdWyY5sqKXJZfLHVaKidLsW9P949Zi]{.s4}](https://www.youtube.com/watch?v=_xNFt7FsWaA&list=PLIivdWyY5sqKXJZfLHVaKidLsW9P949Zi)]{.s3}
  47. The Business Implications of Machine Learning https://medium.com/@dbreunig/the-business-implications-of-machine-learning-11480b99184d
  48. The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire http://www.wired.com/2016/03/epic-story-dropboxs-exodus-amazon-cloud-empire/
  49. Google’s Cloud Investments are Finally Starting to Pay Off http://www.wired.com/2016/07/googles-cloud-investments-finally-starting-pay-off/
  50. The democratization of big data is a big win for democracy https://cloud.google.com/blog/big-data/2016/06/the-democratization-of-big-data-is-a-big-win-for-democracy
  51. Spotify’s Event Delivery – The Road to the Cloud https://labs.spotify.com/2016/02/25/spotifys-event-delivery-the-road-to-the-cloud-part-i/
  52. Accelerating breakthroughs in understanding autism with Google Cloud Platform https://cloudplatform.googleblog.com/2014/06/accelerating-breakthroughs-in-understanding-and-treating-autism-with-google-cloud-platform.html
  53. DNA Stack https://cloud.google.com/customers/dnastack/
  54. Philips makes lighting interactive using Google Cloud Platform https://cloud.google.com/customers/philips/
  55. Redbus: Analyzes Faster - Google BigQuery https://cloud.google.com/customers/redbus/
  56. Case study: How Safari Books Online uses BigQuery for Business Intelligence https://cloud.google.com/bigquery/case-studies/safari-books
  57. Powering real time fraud detection with BigQuery https://syslog.ravelin.com/powering-real-time-fraud-detection-with-bigquery-4f85b999a4e9
  58. Google App Engine Blog: How App Engine served the Humble Indie Bundle http://googleappengine.blogspot.com/2010/06/how-app-engine-served-humble-indie.html
  59. Backflip Studios scales mobile games with Google Cloud Platform https://cloudplatform.googleblog.com/2014/04/backflip-studios-scales-mobile-games-with-google-cloud-platform.html
  60. ‘Pokémon GO’ Is About To Surpass Twitter In Daily Active Users On Android http://www.forbes.com/sites/jasonevangelho/2016/07/10/pokemon-go-about-to-surpass-twitter-in-daily-active-users/
  61. Google Sprints Ahead in AI Building Blocks, Leaving Rivals Wary http://www.bloomberg.com/news/articles/2016-07-21/google-sprints-ahead-in-ai-building-blocks-leaving-rivals-wary
  62. How Nomanini scaled from 1 release per month to 6 releases per day with GCP https://cloudplatform.googleblog.com/2015/11/how-Nomanini-scaled-from-1-release-per-month-to-6-releases-per-day-with-GCP.html
  63. Nomanini takes Africa by Storm Thanks to Google Cloud Platform http://venturesafrica.com/nomanini-takes-africa-by-storm-thanks-to-google-cloud-platform/
  64. Encryption at Rest in Google Cloud Platform https://cloud.google.com/security/encryption-at-rest/
  65. Alibaba to help more foreign tech suppliers enter China through cloud computing initiative http://www.scmp.com/business/china-business/article/2001511/alibaba-help-more-foreign-tech-suppliers-enter-china-through
  66. Descartes Labs monitors planet Earth’s resources with Google Compute Engine https://cloudplatform.googleblog.com/2015/11/startup-spotlight-Descartes-Labs-monitors-planet-Earths-resources-with-Google-Compute-Engine.html
  67. Evernote’s Future Is in the Cloud https://blog.evernote.com/blog/2016/09/13/evernotes-future-cloud/
  68. What if you could run the same, everywhere? https://cloudplatform.googleblog.com/2016/07/how-to-escape-lock-in-with-a-multi-cloud-stack26.html
  69. Google Just Rescued This Blogger From a Hacking Attack http://fortune.com/2016/09/27/google-krebs-project-shield-hack/
  70. Bringing Pokémon GO to life on Google Cloud https://cloudplatform.googleblog.com/2016/09/bringing-Pokemon-GO-to-life-on-Google-Cloud.html

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